Goals
My client at SportsTroll wanted help with the user flow, user experience and structure for the app. My client had the skeleton and start of the app, so I was brought on to improve the overall UI/UX and visual design.
Process
I wanted to start off with some competitive analysis to provide insight and market fit.
Design
These are wireframes for the new user onboarding, create new troll, and a feature I designed call “troll anywhere”.
Social Media Content
In addition to wireframes, I was involved in some social media marketing that included making Instagram posts and some Facebook/IG ads.
Here are a couple posts that I made.
Advertisement
Another way I was able to drive traffic was to encourage him to run some ads with a download link. This led to new users trying out the app.
App Marketplace Images
In addition to enhancing the app, I created the images used for the app marketplace.
Challenges and Solutions
This was a great project where in addition to UI/UX design I was involved with social media marketing and project management.
As a result of the new visual design and content for his social media, we saw downloads and activity increase by 100%.
